Our Story

A portrait of Bilal Qizilbash surrounds by comic books and action figures.
Our CEO, Bilal Qizilbash

Meet Bilal

B.S., M.S., M.B.A

When Bilal Qizilbash (B.S. in biology, M.S. in medical sciences) discovered that juiced leafy kale would selectively kill melanoma cancer cells in vitro while leaving non-cancerous cells alone, he’d had a breakthrough... and a realization.

The breakthrough led to a U.S. patent and continued laboratory studies.

The realization was that Bilal could help humanity with a product—Bilal’s EasyKale—that makes it easy for people to add #dailykale to their diets.

Science Guy and CEO

Bilal working in the lab with his partner Dr. Elizabeth Brandon.

Bilal has presented lectures on leadership, innovation, and his team's cancer breakthrough at numerous conferences, most notably at the Global Health & Innovation Conference at Yale University attended by over 3,000 people.

Bilal holds U.S. Patent #9919016: "Product and method of deploying kale derivatives for anti-cancer effects."

As the CEO of EasyKale Labs, he's continuing his research into the cancer-fighting properties of kale, while offering a next-generation product for making kale consumption easier--Bilal's EasyKale.

Social Entrepreneur & Humanitarian

Bilal fist bumping a local man at the R U Hungry event.

Along with his scientific research and CEO duties, Bilal Qizilbash is a social entrepreneur; one of his passions is feeding the hungry, something he does weekly in his adopted home town of Jackson, Mississippi, through his non-profit organization, the Draw a Smile Foundation.

The R U Hungry program feeds the hungry every Friday at 6 p.m. in downtown Jackson as well as in Brooklyn, New York on Sundays.

Bilal pledges 2.5% of net profits from the sale of Bilal's EasyKale to the Draw-a-Smile Foundation.

Bilal handing out drinks at the R U Hungry event.

Another 2.5% of net profits goes to the Mississippi Coding Academies, a passion project for Bilal's co-founder, Rich Sun, helping at-risk kids build technology careers.

Most importantly, Bilal loves people—he's got an infectious laugh, a childlike wonder and he's always ready with a handy compliment and a handshake or a hug.

Our Team

Rich Sun

Rich Sun

COO, "Strategy and Operations Guy"
Kathleen Kobel

Kathleen Kobel

Amazon Specialist
John Barksdale

John Barksdale

Branding Specialist
April White

April White

PR Specialist
Amanda Hughey

Amanda Hughey

Awesome Specialist
Natalie Sharma

Natalie Sharma

Web Queen
Reid Sweeney

Reid Sweeney

Wizard of Words