When Bilal Qizilbash discovered that juiced leafy kale would selectively kill melanoma cancer cells in vitro while leaving non-cancerous cells alone, he knew he was onto something.
This breakthrough led to a U.S. patent, continued laboratory studies, and the realization that he could help humanity with a product that makes it easy for people to add #dailykale to their diets. Thus, Bilal’s EasyKale® was born.
The benefits of kale are well documented. It’s even been deemed a “superfood”. It’s among the most nutrient-dense foods on the planet, loaded with powerful antioxidants, and is an excellent source of vitamins C and K. Just one tablespoon of EasyKale® equals 4 cups of leafy green kale goodness!
Not only is Bilal a successful scientist, lecturer, and innovator, he also has a heart for feeding the hungry. In conjunction with his non-profit, Draw-a-Smile, The R U Hungry program feeds the hungry every Friday night at 6 p.m. in both Jackson, Mississippi, and Brooklyn, New York.
Bilal pledges 2.5% of Bilal’s EasyKale’s net profits to Draw-a-Smile and another 2.5% to Mississippi Coding Academies, an organization that helps at-risk kids develop their technology careers.